ketchup

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I’m not sure if they photoshopped this ad to look like this or if they took an actual photograph, which is definitely possible. I really think this ad is successful because it gives off a feeling that the ketchup is completely natural from fresh tomatoes and makes you want to buy it.

WWF

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This is an ad for WWF that i think is very effective. The caption at the top says “fashion claims more victims than you think.” It looks like the tags of “s” and “xl” were photoshopped on. I think this ad makes you stop to look at it and makes you curious to see what it is about, and then also have a very impacting meaning.